Opening Remarks In today’s fast-paced corporate environment, staying ahead of the rivals is crucial. Competitive analysis has always been a core strategy for gaining a market edge, but the emergence of Artificial Intelligence (AI) has transformed this process. AI-pow

    Introduction Social media marketing has evolved significantly in recent years, driven by shifts in innovation, consumer actions, and business needs. A major transformation in the advertising sphere is the emergence of artificial intelligence (AI). AI’s potential to revol